About Me - OptimizeCEO - OptimizeCEO

Thomas DeLauer

Executive Body & Business Coach

About Me

I’ve Been in Your Shoes… Both Pairs.


Life is so dynamic and multi-dimensional. As business people we are always forced into this one dimensional way of thinking. That we can only be good at one thing and that by allowing the focus to deviate from that one thing, we reduce our effectiveness in business (or what our core pillar is).

This was a perfect example of me not too long ago. I was hyper-focused on my business… a successful business at that, but I was afraid to step away or divert in any way towards anything else. As a result I was overweight. More than overweight, I was bona fide fat. But I didn’t really care because I thought that I was focused and kicking ass in what I was presently working on (one of the largest ancillary service providers within the healthcare industry). The only thing that getting healthy would do would shift time away from what mattered to me most (money and providing for my family).

The irony of the situation was that I grew up as an athlete. As a matter of fact, I was hyper-focused in that as well. An all-state rugby player and long distance runner, what’s funny is that at that point in my life, I was afraid to shift focus from my athletics in the fear that I would lose skill or conditioning. Do you see the pattern here?
Before and After
As top performers we have a tendency to be one-track minded and it allows us to miss out on some of the best things in life. It wasn’t until my wife was diagnosed with an auto-immune disease and my father diagnosed with cancer that things became clear. I had the hard-wiring to be awesome at both physical performance and business… In fact, they could compliment each other.

I became obsessed with honing in on exactly what made me an excellent business person. I investigated and researched until it all made sense. The same exact patterns that made me a great businessperson were the same patterns that made me a great athlete. So I jumped on in; I applied discipline and knowledge to my health and made some promises to myself (and of course some solid Goals and KPIs). In a rather short amount of time, I went from being 280lbs to 185lbs and on the covers of some of the largest health and fitness magazines in the world.

Now, I write for some of the largest fitness publications in the world as an expert in diet, nutrition, and mindset.

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The magazine covers were great; they were a great ‘reward’ for my hard work, but what was even more rewarding was the fact that my new ability to see optimization in all realms of my life allowed me to close to double my yearly revenue and ultimately give me the confidence and the energy to sell a portion of my company to one of the largest private equity groups in the world. I had done the “impossible,” and not only succeeded on a business level, but got in amazing shape; and not just amazing shape but magazine cover shape… Oh yeah, all of this while maintaining a healthy marriage, with a woman I have been with for 12 years.

The skills needed to optimize yourself are all within you, but they can only be tapped into with the right diet and the mental wherewithal.

I became a coach after I knew that I could provide what was needed to get the world’s best business people the results that they need to be a better spouse, feel better, perform better, and increase their bottom line. The best part, is so much of this can be done without dramatically changing your life, and seeing the optimization take place in my clients is sincerely the reason I continue to do this.

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Nowadays, I live in Santa Barbara, CA with my wife, four dogs and three horses. We enjoy an active, outdoor life that allows us to optimize every aspect of our lives. Finally, I’m in a position where I can share my knowledge and my skills with those around me and help make great lives even better.

Optimize your Body, Optimize Your Brain, Optimize your Business.

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